I met with the band afterwards and allowed them to choose their favourite which led to more mockups to allow for font selection:
I then talked to the lead singer (who had a background in graphic design) who introduced a slight variation on the concept which led to the creation of the final logo which can be seen below:
For Enrii Mart, he talked about how he wanted something that would emphasize the playful and gentle nature of his music. His original logo concept can be seen below:
I then developed a few more and he selected the last one as his final logo:
I also made a few emblems to go along with the logo:
All of these were mocked up in Adobe Photoshop and then recreated/finished in Adobe Illustrator. It is hard to really talk about the nuances of this project overall as I also helped to support the other teams and dialogued with the artists at photo/video shoots, recording sessions, and our cumulative live concert. I originally wanted to take this class to better bridge the divide between my passion for digital media/creation and my passion for music. Having these practical experiences with real artists is, therefore, an invaluable asset to me in my professional life. One of the best things I took away from this class was how to receive a “no”. At times, I would pitch ideas or develop posters/graphics and would then have to adapt when they were not what the artist/class coordinator was looking for. I am so happy that I chose to not take this personally and instead learn where changes needed to be made or to just yield to the direction of my client/class lead.