During the COVID-19 pandemic, many local businesses were put on hold and forced to adapt to a “new normal”. When Stage 1 of Ontario’s reopening plan was announced, the marketing department at Downtown London (made up of me and my supervisor) had to create an engaging and relevant social media campaign to alert consumers that downtown businesses were beginning to reopen and compel them to shop local. The rest is history and the “Hit Our Bricks… Small Is The New Mall” campaign was born. Get an idea of the design concept from the poster-sized design below! I also designed similar ads for Facebook, Twitter, Instagram story, the Downtown London newsletter, and more!
These graphics I created for the campaign during this 24-hour period. Working under this tight deadline was very valuable to me as it helped me to focus, prioritize, and communicate with my supervisor effectively to create everything in time. Some of these graphics were also used on electronic billboards and for posters which I distributed to the Downtown London businesses. It was super cool to see my work displayed on something tangible!
Later on, I was asked to design an ad in the “Hit Our Bricks…” style for Tourism London. You can see my submitted designs below! The second design is the one we selected.
At the end of my placement, I was asked to design banners that would be printed and hung around downtown. These were also to use the campaign messaging but to visually expand on the initial concepts. Check out my first drafts below!
It is always interesting to see how far a design has come and the final designs for these banners turned out much different than my first drafts! Check them out below or visit downtown London to see them around!
The last work I did for this campaign was for a series of designs for Fanshawe College! Below you can see the three different designs I submitted to my supervisor for this assignment. Each was formatted to the plethora of dimensions that were also required but I have only included one of each to avoid being redundant. The third design concept was the one selected for publication!
Overall, I gained a lot of invaluable experience from my internship with Downtown London. It was especially interesting to not only work on the campaign but watch as my designs and the Downtown London messaging was distributed and engaged. To view more of my work from my Downtown London placement, check out Downtown London Videography, Downtown London Photography, and Downtown London Designs!