We also planned to use the hashtag #BecomeAnInsider alongside the campaign as showcased by the posts below and created a personalized LinkedIn badge for attendees.
I additionally created a social media calendar/plan for the conference. Since this was for a real client I am unable to post the entire document but the plan for the month of September can be seen below.
In addition to this, I wrote a mock third-party article about the conference and a news blast for the Canadian Association of Gastroenterology to help cover other all promotional outlets. The mock news article was based around an actual interview that I conducted alongside my team member and friend, Dannielle James, of Dr. Jeff Mosko at St. Michael’s hospital.
It was a shame that this project was never fully finished because I believed that my team’s concepts were extremely strong and it was a pleasure working with all of them! If nothing else, I gained great experience in teamwork, project management, and content creation and learned that all work has value, even if it is not fully complete.
Don't forget to check out my fellow group members on LinkedIn by clicking on their images below!